Page Title

SENSORY: a scientific discipline that is used to evoke, measure, analyze and interpret reactions to stimuli perceived through the senses.
Our mission is to support the Food Industries Center and the stakeholders by providing accurate, relevant sensory information through the use of scientifically sound and innovative sensory techniques. This includes, but is not limited to, fundamental and applied research measuring the impact of consumer products such as food, beverages and personal care products for the perception of taste, smell, pungency, touch and appearance related cognitively as preference, liking, acceptability and purchase intent.

Why test your product?

• Launch new products
• Meet or beat product competitors
• Ensure product consistency
• Support business decisions; cost reduction, shelf life, consumer preference

What types of services do we provide?

• Consumer Testing: we conduct consumer testing according to your specifications including targeted respondent recruit and product usage that blends psychology, statistics and test design considerations.
  Discrimination: Difference and Similarity
  Affective: Combining Hedonic (Acceptability), Just about Right, Ranking, Preference, Open-Ended Probing Interviews and Purchase Intent
  Shelf Life: Difference from Control
• Product Development Testing: optimization throughout the product development cycle
• Focus Group Research: interaction with groups and individuals to explore in depth consumer attitudes, perceptions and opinions
• Customized Quality Control Training: measurement of samples during production, distribution and scale-up (optional training to on-site employees)
  

What will you receive?

• Personal, professional, communication from start to finish, including follow-up
• Specialized test design
• Product specific Screener and Ballot development
• Expert assistance with data interpretation
• Top-line sensory results provided promptly following completion of testing
• Reports tailored to your target audience
  

Why choose us?

• Dedication to providing a focused connection to YOUR consumer
• Professional, experienced and timely
• Unique -consumer of the future- student database
• Pilot plant, specialized equipment, and technical feasibility facilities
• Unlimited access to university, community and beyond utilizing reputation of the Ohio State University
• Breadbasket of - typical consumer- base
• Process Scale-up and Nutrition Labeling services
• Computerized data collection, prompt data analysis, and rapid reporting of results
• ASTM standard laboratory with computerized testing
• Sensory is our FOCUS

Back to Top >

Created: 2008-08-08, Updated: 2008-12-16